Project Background
This 3,400 ㎡ cross-border livestream e-commerce base in Kuala Lumpur operates 28 dedicated livestream rooms, shared product photography zones, open office areas and a multi-purpose training hall. The facility serves multiple Chinese cross-border brands selling to Southeast Asian markets. Initial test broadcasts suffered from poor audio quality, echo and sound leakage between adjacent stream rooms, which directly affected conversion performance and production efficiency.
Core Acoustic Challenges
- Individual livestream rooms needed low-reverberation, dry audio suitable for voiceover and live talking, with minimal sound bleed between rooms
- Open office and training zones had to balance speech clarity with everyday office acoustics
- The project had a tight 25-day turnaround, requiring fast-installation, pre-fabricated acoustic materials
Solution & Implementation
All 28 livestream rooms were lined with polyester fiber acoustic wall panels on side and rear walls, paired with fiberglass acoustic ceiling tiles. The combination controls mid-high frequency reflections and eliminates flutter echo, delivering clean, neutral voice audio ideal for livestream production. Room-to-room sound isolation was enhanced via sealed door frames and additional absorption within partition cavities. Open office and training areas used the same ceiling system with targeted wall absorption to control overall reverberation. All panels were factory pre-cut to standard room dimensions and installed simultaneously across multiple rooms. On-site acoustic testing and fine-tuning were completed for each stream room before handover.
Measurable Outcomes
- Livestream room reverberation time reduced to 0.4–0.6 seconds, delivering broadcast-grade voice clarity
- Inter-room sound leakage reduced by 42%, eliminating cross-room audio interference during simultaneous broadcasts
- Full installation completed in 22 days, three days ahead of the go-live schedule
- Livestream teams reported a 27% reduction in post-production audio correction time
Key Takeaways
For livestream production spaces, acoustic treatment impacts not just comfort but directly measurable content quality and operational efficiency. Standardized room dimensions paired with pre-fabricated panels enable very fast deployment at scale.
